Tuesday, January 28, 2020
Health Care Communication Methods Essay Example for Free
Health Care Communication Methods Essay As the Communication Coordinator for this well known drug manufacturer, we will now debate and discus how we will get information to the public about the negative effects that our medications are causing the public. Our goal, as a vital asset to the public and medical community, is to convey all concerns to our community in a very sensitive and careful way. Using the power of newspapers, radio, internet, social networking and news related companies. The local news has already reported that a well-known public figure has been effected which goes against the health portability and accountability act. So as communication coordinator it is important to communicate this issue carefully, addressing the proper population, without losing business and the trust we created with our investors and consumers. Today in our meeting, we will discuss very important aspects of our companyââ¬â¢s medical concerns and deciding which communication tactic is most suitable for this situation, while sticking to the very important and necessary HIPPAA guidelines. We will start by discussing the advantages and disadvantages of using traditional media, to get the news out to a significant number of the population. Recent reports of negative effects caused by one of the companyââ¬â¢s medications need to be addressed. News reports have alleged that one of the individuals is a well-known public figure. Traditional media can include magazines, newspapers, radio and television. There are some great advantages on why these media outlets would be great in reaching our audience regarding this health scare. Two great methods are newspaper and magazines; they can help because we can be precise and explicit when discussing our issue. Additionally, these methods will provide use with a permanent record of the manufacturer attempt to reach the public (Advantages and disadvantages of written communication, 2012). Two other good methods are television and radio. These methods are beneficial because they are cost effective. It allows the communication coordinator to reach the audience directly, while showing attentiveness, emotion and oncern about the negative effects caused by our medication. All these tactics seem like they will work however there are disadvantages with sticking to traditional media outlets instead of using social media or electronic sites. Some main concerns the coordinator will have with using traditional media is that it can only reach a limited amount of people and the company is restricted to a small scope of listerners and readers. According to the national center for education statistcs the U. S. reads between the 8th and 9th grade reading levels. (NCES, 2003). The lack of education and the advancement of technology will minimize the effectiveness of radio, magazines and newspapers. The communication coordinator will continue talking about the different methods of communication. By discussing the advantages and disadvantages of using electronic media, to get information to the public without breaking any HIPAA laws. Some advantages of electronic communication, is that the media tends to be very fast, cost-effective and convenient. Electronic communication will let the coordinator combine numerous media; text graphics sound and video in a single message. This will also give the coordinator the chance to set up a website to give good credible information directly targeted to the population that is effected by the medication, with less chances of interfering with the laws set in place by the HIPPA act. This form of media can result in far more meaningful communication tailored to the population effected by the national drug manufacturer medication. Increasingly doctors are communicating with other practitioners, hospitals, clinics and patients via portable devices. However these attributes contains disadvantages. The technology that enables health care providers and the rest of the nation to keep in touch can also invade privacy. The main disadvantages of using electronic communication, is security. Computers can be hacked, and affected with computer virus. Communication electronically in this particular scenario can also make it difficult, for all affected to understand the message the same. The speed at which the messages are transmitted, often, changes the structure of the message which at times, can be misinterpreted. False or Phantom sites are also a concern. Some foes of this company or medical manufacturing companies may release false or exaggerated negative reports. This could cause the public to lose trust in our efforts to give valuable information and hinder patients to trust products. Electronic communication will lack the human touch. Now we will talk about the disadvantages and advantages of social media facebook, twitter, YouTube, and LinkedIn are social networking platforms that are set up and created by web developers. Public internet and social networks can enable communication, collaboration and information collection and sharing. The advantages of using social media are because, ââ¬Å"About one-third of Americans who go online to research their health currently use social networks to find fellow patients and discuss their conditionâ⬠(Elkin, 2008). As communication coordinator a social network can be used to reach out and receive feedback from the population, and bring awareness about the drug. Social network is where individuals have control on releasing their private information about the drug and the consumer will not be breaking any HIPAA laws. The disadvantages of using social media, is that all information may not always be credible. This method of communicating can also open up the possibility for hackers to commit fraud and launch virus attacks. Social networks increases risk of people falling prey to online scams. The hugest risk using social media such as facebook, YouTube or twitter, Is the inability to control the conversation. The effected population may say a lot of negative things about the company true or not that can damage its reputation. Improper descriptions or discussions of a patientââ¬â¢s case on social media could violate a patientââ¬â¢s privacy, even if no names are used and no harm is intended. As communication coordinator for the national drug manufacturer, in conclusion, all methods of communication have their advantages however the disadvantages outweigh the smartest of the decisions. Majority of the methods will affect the HIPAA law by releasing to much information about personal health. Traditional media, electronic communication and social media sites can be all used in moderation to reach out to the effected population. Traditional media such as newspaper and magazines should be very brief in the information it voices. This method will be used to have record of the company showing some sort of concern about news reporting negative effects of the drug. As the coordinator I feel the best form of communication will be provider and patientââ¬â¢s direct contact. It may be difficult to reach each individual affected however it will be the safest.
Monday, January 20, 2020
Lorraine Hansberrys A Raisin In The Sun - Money :: Raisin Sun essays
A Raisin in the Sun - Money Where money is but an illusion and all it brings are nothing but dreams, one family struggles to discover that wealth can be found in other forms. In the play "A Raisin in the Sun," Lorraine Hansberry uses the indirect characterization of the Younger family through their acquaintances to reveal that money and materialism alone are worthless. Living in a society where the fulfillment of dreams is based upon material wealth, the Younger family strives to overcome their hardships as they search for happiness. As money has never been a way of life for the family, the insurance check's arrival brings each person to see the chance that their own dreams can become reality. Whether in taking a risk through buying a "little liquor store" as Walter wishes to do or in -"[wanting] to cure" as Beneatha dreams, the desires of the family depend upon the fate of Mama's check. In the mind of Walter Lee Younger, the check is the pinnacle of all, dominating his thoughts, as he does not wait a second before "asking about money "without" a Christian greeting." He cannot see beyond the fact that he "[wants] so many things" and that only their recently acquired money can bring them about. The idea of money and being able to hold it "in [his] hands" blinds him from the evils of society, as he cannot see that the Willy Harris's of th e world will steal a person's "life" without a word to anyone. When money becomes nothing but an illusion, Walter is forced to rethink his values and his family's future, realizing that there is more to living that possessing material riches. When Walter loses his "sister's school money," the consequences are widespread and Beneatha sees that dream diminish before her eyes. She sees her slipping through Walter's fingers and finds her lifelong goals changing. From the days of her childhood, she has longed "to be a doctor" and "fix up the sick." While her family and friends do not understand Beneatha's dream, she continues longing for the education she needs to create a successful life she desires rather than one where she is waiting "to get married.
Sunday, January 12, 2020
SWOT Analysis of Tesco in UK
Tescoââ¬â¢s reputation for low cost products, can gain fair-trade cotton clothing substantial market share in the UK. Tescoââ¬â¢s growth in the insurance sector provides financial strength to Tesco in UK. Another important factor is the increasing growth of online sales and fair-trade cotton clothing could be included in these sales. The Brand recognition of Tesco in UK is an important strength and will help fair-trade cotton clothing. Weaknesses: The weaknesses of Tesco are that it is still largely dependent on UK for its sales. it is doubtful if it will support fair-trade cotton clothing objectives. The business model that Tesco is using is suitable for UK and not for the rest of the world. Even though Tesco sales are growing from low priced items there is fall in sale of non-essential and high priced products. If fair-trade cotton clothing are perceived as non-essential, its sales objectives will not be achieved. Tesco has suffered from bad debt, credit card arrears and household insurance claims. This is financially debilitating. Opportunities: Tesco can exercise a high degree of buying power to ensure that it has economies of scale in its fair-trade cotton clothing line. The growth opportunities n Europe and Asia provides excellent opportunities for growth. Most importantly, the growth of online sales shows excellent opportunity for increasing the sales of Tesco. Threats: Increasing fair-trade cotton clothing prices can lead to lower sales and lower profits for Tesco. Change in consumer buying patterns n the UK because of change in technology can lead to loss of customers in UK. SWOT Analysis of Tesco in Germany: Strengths; The Tesco brand recognition gives it a good start for fair-trade cotton clothing in Germany. The Germans are known to avoid uncertainness, ambiguity and unquantifiable risk. In case of Tesco they are buying from a well recognized brand. The brand value of Tesco will work very well in Germany. Further, the global market place recognition of ââ¬Å"Retailer of the Year 2008â⬠provides substantiation to the German customer about fair-trade cotton clothing. Weaknesses: German financial industry is very circumspect and will consider the debt of Tesco in the UK before it gives finance for store expansion for fair-trade cotton clothing in Germany. The reputation of Tesco for acquiring competing store chains may also be held against the company in Germany. Acquisition is a risky move, and Germans are averse to risk. Opportunities: Fair-trade cotton clothing in Germany has good opportunity because it has the endorsement of Tesco brand; it has the marketing channels of Tesco, and the backing of an excellent product mix. If fair-trade cotton clothing offers a good product for money it will get a good reception in Germany. Threats: The low priced fair-trade cotton clothing could lead to price wars. In addition, there can be low profitability because of competitive moves for Tesco. Finally, international competitors like Wal-Mart could add a cotton line in Germany to compete with Tesco.
Saturday, January 4, 2020
The Importance of Womens Sports in Comparison to Men Essay
The Importance of Womens Sports in Comparison to Men Is Womens Sport As Important As Mens SportIs womenââ¬â¢s sport as important as menââ¬â¢s sport? Well, thatââ¬â¢s the questionâ⬠¦ It wasnââ¬â¢t until the end of the 19th century that women started to enjoy sports. Yet, only the upper class had the privilege of sporting activities such as horse riding, archery, golf, tennis, skiing, and skating in those days. Womenââ¬â¢s first appearance in modern Olympic Games was the 2nd Olympic Games held in Paris in 1900, although only two events, golf and tennis, were open to women. The number of eventsâ⬠¦show more contentâ⬠¦It now seems that the gap between men and women in sport is getting smaller in terms of statistics and systems. However, many issues still remain unresolved relating to womenââ¬â¢s sports. Firstly, there is the fact that the participation of women in sports has always been lower than that of menââ¬â¢s. Traditional views of gender roles and stigmas attached to womenââ¬â¢s abilities seem to influence the rate of participation. For example, people tend to feel negatively when mothers enjoy sports utilizing baby-sitters or child-care facilities, while this may not be the case for fathers. Another issue is that women are under-represented in the leadership in sport. The number of women coaches, directors of sport organizations, physical education teachers and researchers is very small. In 2004, of the total eighty thousand trainers who were responsible for local sports groups, only one-fourth were women, which totalled a current amount of only twenty thousand trainers. It is no exaggeration to say that sports experience has become an essential part of culture for women. It provides communications with other people and improves physical, mental, and emotional well-being of both man and woman. 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